UMNO and Barisan Nasional (BN) need to reassess how they approach voters and indeed how they align with the electorate in the face of elections across six states in the coming months, Umno president and BN chairman Ahmad Zahid Hamidi said.

For example, Zahid said, in approaching voters, he thinks conventional methods such as face-to-face campaigning can no longer be a priority.

“We must move towards the use of digital systems (methods of communication with voters) instead of analogue.

“If we don’t change, then we will continue to be in the old cocoon.

“I am confident that after we were hit by the results of the general election, we would change and we have started to change.

“I told Wanita, Youth and Puteri leaders to learn from the mistakes of other parties as well,” he said. – Bernama, March 16, 2023.