Flaws in Covid-era digital election campaigns

Kelvin Lee

People taking pictures of Malacca election banners at Pantai Putri. Election season presents voters the chance to tell the candidates to their faces what they actually want and get a direct response from them. Online engagement, on the other hand, is less impactful and can be easily neglected, the writer says. – The Malaysian Insight pic by Hasnoor Hussain, November 15, 2021.

WE’VE come a long way since the last state polls in Sabah, which was regarded as the main reason our country experienced the third, and most devastating wave of the Covid-19 epidemic to date.

Even though circumstances have changed, where our country has successfully inoculated the majority of the population by now, the Health Ministry (MOH) was still quick to issue a ban on election-related activities and gatherings for the coming Malacca polls weeks before nomination day, citing that it’s in line with the list of unauthorised activities (negative list) in the standard operating procedure under phase 4 of the National Recovery Plan, even ahead of the Election Commission (EC). 

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