The lowest common denominator trap


Azmyl Yunor

To be popular means to abandon individual principles to gain the advantage of being part of a mob. – The Malaysian Insight file pic, May 7, 2021.

IN my academic field of expertise – the study of popular culture – nothing is left for granted. All forms of cultural artifacts, practices, and activities that fall within the sphere of the popular are worthy of study and scrutiny.

However, the mistake that most average citizens who consume popular culture makes – and everybody does, whether one notices it or not – the word popular is often taken for granted and defined based on individual opinions, which are oftentimes misconstrued and pedestrian at best, mired in our own individual biases and judgements.


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