Difficult to recreate Najib’s Bossku phenomenon, analysts say

Bernard Saw

A market stall in Rantau, Negri Sembilan, sells ‘Malu apa Bossku?’ T-shirts. Convicted former PM Najib Razak has managed to cultivate quite a following, despite his involvement in the 1MDB scandal. – The Malaysian Insight file pic, April 24, 2021.

POLITICIANS from both sides of the divide will find it difficult to replicate Najib Razak’s “Bossku” phenomenon online, as they gear up to face the 15th general election, said analysts.

They told The Malaysian Insight all the parties are fractured in some way or other and it was difficult for them to create and shape a Najib’s “big brother” type image online.

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