Logo not deciding factor in Sabah polls

Mohd Farhan Darwis

The Sabah election results showed that voters picked the party they felt is best able to champion the people, not the ones they were most familiar with. – The Malaysian Insight pic by Irwan Majid, September 28, 2020.

VOTERS were looking at candidates’ popularity and ethnicity, as well as development offers, before deciding on who to vote for in Sabah, said analysts.

They said logos or symbols are no longer the beacon to be counted on to automatically draw voters.

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