Should we ban ZUS Coffee?

Chu Min Wei

Calls have been raised to boycott ZUS Coffee over the chain's perceived connection to the Greek god Zeus. – Screenshot, November 20, 2023.

AMID Malaysia’s vibrant cultural tapestry, the recent uproar surrounding ZUS Coffee calls for a deeper exploration into the nuances of cultural sensitivity and responsible consumerism.

The controversy, sparked by claims of a so-called connection between the coffee chain’s name and Greek mythology, provides an opportunity to discuss the broader implications of extremism in consumer activism.

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