Bursting the algorithmic filter bubble of TikTok

Chu Min Wei

TikTok allows users to create short videos, which often feature music in the background and can be sped up, slowed down, or edited with a filter. – The Malaysian Insight file pic, June 12, 2023.

SOCIAL media plays a crucial role in today’s digital age, and TikTok, as one such popular app, has raised concerns about its algorithmic content filtering and the phenomenon of filter bubbles.

TikTok’s content filtering algorithm is based on machine learning and user behaviour data. It collects information such as user interaction, video preferences, and browsing history to provide personalised recommendations to each user.

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