TikTok and the youth

Chu Min Wei

As the popularity of TikTok and other social media platforms continues to grow, parents, educators and policymakers need to recognise the potential negative impact of excessive use on students’ academic performance and mental well-being. – EPA pic, May 1, 2023.

TIKTOK videos are typically between 15 seconds and 60 seconds in length, with most videos falling in the 15- to 30-second range.

This short-form format is intentionally designed to keep users engaged and increase the likelihood of content going viral.

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