Welcome to the golden age of noise


Azmyl Yunor

Trust in the media is at its lowest, surveys show, while the rate of consumption is at its highest, to judge by how glued everyone is to their devices and screens. – EPA pic, September 23, 2022.

WHAT a noisy world we live in. By noise, I’m not referring to what the Oxford Dictionary describes as “a sound, especially when it is loud, unpleasant or frightening”.

I’m honing in on the concept of “noise” as defined in communication and information theories as “any interference added to the signal between encoder and decoder that make accurate decoding more difficult; a major source of error” (O’Sullivan et al, 1994).


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