The concept of emotional thrift


Azmyl Yunor

A 2012 ‘survey’ concluded that Singaporeans are a ‘emotionless’ populace. – EPA pic, August 6, 2021.

WE tend to dispense less forms of personal emotions, such as empathy and insightfulness, because we live in a world that has been increasingly dependent on our individual emotional investment through materialist and consumerist cultures via capitalism that further funnelled us into ourselves – my needs, my desires, my problems – core tenets of individualism.

So, to explain a ‘cold’ society in quantitative terms is fruitless if the attempt is to understand the seemingly abstract nuances of any modern society.


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