Pollsters must probe respondents deeper for better results, say analysts

Chan Kok Leong

A recent poll showing 67% approval for Muhyiddin Yassin has been criticised for being inaccurate, after another survey earlier this year showed only two in 10 people was in favour of the prime minister. – The Malaysian Insight file pic, April 26, 2021.

POLITICAL pollsters need to interview the respondents in their surveys more deeply for more accurate results, said analysts. 

“The weakness of telephone polling, for instance, is that it does not give an accurate reading of the respondents. More so when the political literacy of the respondents is unclear,” said Universiti Malaya’s Prof Awang Azman Awang Pawi.

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