Sustaining Malaysia’s Sea Games performance

Ong Kian Ming


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  • I think Malaysia's successes in the games should be celebrated but I do hope they are part of a long term nation branding strategy that aims to build pride in the nation through such successes but also part of a sustainable effort to get people to exercise more and lead more active lifestyles. My concern is that they are actually nothing more than a feel good tactic driven by the short term goal of winning a GE.

    Posted 4 years ago by Marcus osborne