Food sellers won’t drive away customers by raising prices


Khoo Gek San

The Malaysia-Singapore Coffee Shop Proprietors’ General Association warns that any hasty moves to adjust menu prices could backfire and drive away customers. – AFP pic, July 9, 2022.

AS THE cost of doing business keeps creeping upwards, the association representing proprietors of bistros, restaurants and coffee shops has appealed to its members not to raise their menu prices to show loyalty to their customers.

They were reminded they had only adjusted their menu prices in April when they reopened for business in full after most Covid-19 restrictions were lifted and another adjustment so soon could be bad for business as it would just “scare customers away”.


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