USERS of social network Twitter, currently rebranding to X, will be able to receive income from advertising only if they have paid X Blue subscription, otherwise the money will be kept by the company, the platform’s owner Elon Musk said today.

“To be eligible for your ad revenue share, you must be an X Premium (Blue) subscriber. The ad money will otherwise be kept by X if you are not an X Premium (Blue) subscriber,” Musk said on Twitter, reported Sputnik.

This programme is available to all users, he added.

The X Blue feature is an opt-in, paid subscription that adds a blue checkmark to the subscriber’s account as well as offers access to several features, including ability to edit and write longer posts.

In late October 2022, Musk finalised the US$44 billion acquisition of Twitter, a US company founded in 2006 and headquartered in San Francisco, California.

Twitter Corporation ceased to exist as a separate company in April, a result of its merger with X Corp, a company founded by Musk in 2006.

In late July, Twitter’s iconic blue bird logo was replaced by a black-and-white X symbol. Musk said the new logo symbolised “the imperfections in us all that make us unique”. – Bernama, August 5, 2023.