YOUTH and Sports Minister Hannah Yeoh today launched the Rahmah Sports Initiative, which is a continuity of the Payung Rahmah programme, to help the less able purchase sports items at discounted prices. 

She said the initiative, jointly launched with Aeon BiG nationwide, offered sports equipment and sportswear at discounts of 10%-30%. 

Yeoh said the programme would be implemented for 10 weeks from today until October 14. 

“The Rahmah Sports Initiative is to continue his (Salahuddin Ayub’s) legacy and efforts in ensuring no Malaysians are left behind due to the cost of living issue. The Youth and Sports Ministry supports the efforts of the Ministry of Domestic Trade and Cost of Living (KPDN) for this ‘Rahmah’ initiative to be continued. 

“We want to ensure that children and the B40 group, who could not take up sports due to financial constraints, are able to purchase sports equipment and take part in sports this time,” she told reporters today. 

As to whether the programme would be expanded to other hypermarkets, Yeoh believed KPDN would always be in contact with more vendors and the Rahmah brand would be open to whomever answered the government’s call. 

On July 24, Yeoh reportedly said the Rahmah initiative mooted by the late Salahuddin would be expanded to the sports industry. – Bernama, August 1, 2023.