AFTER 21 years since its inception, Universiti Malaysia Pahang (UMP) is now rebranded as Universiti Malaysia Pahang Al-Sultan Abdullah (UMPSA), its vice-chancellor Yuserrie Zainuddin said.

He said Yang di-Pertuan Agong Al-Sultan Abdullah Riayatuddin Al-Mustafa Billah Shah had consented to the use of the UMPSA logo and name according to the federal government gazette, which came into effect on April 14.

He said the rebranding of the university to UMPSA when it was at the peak of its success coincided with the university’s vision of being recognised as a leading technological institution of higher learning.

Although the name has changed, he said, the university’s main focus areas, study programmes and enrolment have remained according to the goals of its establishment.

“This branding will continue to realise the aspirations of excellence through academic empowerment, internationalisation and impactful research results as well as produce a quality human capital in driving national development,” he said in a statement today.

UMPSA was first established as Kolej Universiti Kejuruteraan dan Teknologi Malaysia which was gazetted on February 16, 2002. It became a university and was rename change UMP on February 1, 2007.

Yuserrie said the marketability of UMP graduates is impressive at 98.7%, is among the highest in Malaysia.

He hoped the rebranding will boost the university’s visibility, reputation and capabilities in line with its world-recognised development and achievements.

He said the university offers a variety of technical programmes that are capable of enriching the high-level technical and vocational education and training ecosystem in the country.

He said UMPSA always strives to introduce technology and sustainability practices to the community, by educating them and, more importantly, helping them become role models on the principles of sustainability.

As the top university in the Malaysian Technical University Network, UMPSA will continue to show its commitment to the sustainable development goals as well as evaluate its efforts in addressing global environmental, social and governance issues, he said. – Bernama, July 30, 2023.