Zahid says Payung Rahmah initiative must continue


DPM Ahmad Zahid Hamidi (pictured) wants the Payung Rahmah initiative, started under the tenure of the late Domestic Trade and Cost of Living Minister Salahuddin Ayub, to be continued by his successor. – The Malaysian Insight file pic, July 24, 2023.

DEPUTY Prime Minister Dr Ahmad Zahid Hamidi wants the Payung Rahmah initiative to be continued by the successor of the late Salahuddin Ayub at the Domestic Trade and Cost of Living Ministry.

Zahid said the people, especially the low-income group and the hardcore poor, will be hopeful for this amid the rising cost of living.

“He was a very good person and very hardworking. He was very dedicated in carrying out his duties  especially the Payung Rahmah initiative.

“It should be continued because the people will definitely remember his contribution to the country through the Payung Rahmah scheme,” he told reporters after paying his last respects to Salahuddin at Jalan Sulong Muslim cemetery in Serkat, Pontian today.

During his tenure, Salahuddin implemented various initiatives under the Payung Rahmah brand in helping people face various challenges related to the rising cost of living, as the country and economy made its recovery post-pandemic.

Meanwhile, Deputy Domestic Trade and Cost of Living Minister Senator Fuziah Salleh, who also paid her last respects said, the ministry would continue the legacy of the Payung Rahmah initiative.

Fuziah said the initiative was introduced by Salahuddin to reduce the cost of living for the lower-income group and the hardcore poor.

“This initiative is a translation of his love and affection for people in need. Please pray that we can continue the legacy of the Payung Rahmah initiative for the people of this country.

“The country has lost a hardworking, committed and caring leader. May Allah SWT forgive all his sins and place him among the righteous,” she added. – Bernama, July 24, 2023.


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