MENU Rahmah has successfully contributed to a lower inflation rate of the food-outside-the-home prices for the first time since August 2021, said Domestic Trade and Cost of Living Minister Salahuddin Ayub.

He said the rate dropped from 9.6% to 9.3% since the initiative pioneered by voluntary food operators was introduced in January.

Salahuddin said the initiative helped participating companies increase their sales by 25% to 30% on average. 

“That’s why they (the companies) have named Menu Rahmah a ‘crowd-puller’. The volume gains have become an attraction (for companies to participate) and it profits companies,” he told a press conference after launching Menu Rahmah at Wangsa Maju KFC and Pizza Hut today. 

Salahuddin said the combined restaurant, owned by QSR Brands, became the 3,000th company to participate in Menu Rahmah.

“This proves this initiative has been able to conquer or win the hearts of industry players who let part of their profits be returned to the people,” he said.

Following the success of Menu Rahmah, Salahuddin announced a consortium involving industry players will be set up to improve the plan.

Meanwhile, he said his ministry has not received complaints about price hikes or lack of supply of coarse and fine granulated sugar since the government allowed two local sugar producers to market clear refined white sugar. – Bernama, May 29, 2023.