TRADERS and the public at large have been reminded not to misuse the halal logo because it is considered insensitive to the Muslim community. 

Entrepreneur Development and Cooperatives Minister Noh Omar said that such actions indirectly undermine the authority of halal certification. 

“I hope no party tries to misuse the halal logo, mock the halal logo…this matter is very sensitive because in our country we have to respect religious freedom,” he said after launching the Cashless Halal Food Festival at the Bank Rakyat Twin Towers today. 

According to him, halal certification can benefit entrepreneurs who are seeking to advance their businesses, especially in the food and beverage sector as it can attract Muslim customers in addition to non-Muslim patrons. 

On the food festival that gathers 150 halal food traders and runs from today until Friday, he said the event was expected to rake in RM1 million in sales.    

Noh said that the festival also aimed at promoting cashless business transactions in line with the government’s aspiration of raising financial literacy among members of Keluarga Malaysia (Malaysian Family). 

He said entrepreneurs should use the cashless platform to drive their business growth in addition to leveraging technology to be sustainable. – Bernama, September 19, 2022.