THE Youth and Sports Ministry is expected to launch the sports industry master plan by the end of the year, according to Minister Ahmad Faizal Azumu.

The plan has been completed by the sports industry secretariat and the ministry is now at looking for a suitable time to launch the plan, he said.

“At the same time, we are also organising the sports industry expo to create awareness among the public about the opportunities in the sports industry.

“The ministry’s goal is to boost awareness about the sports industry’s capability to generate huge returns for athletes, players and the public,” he said yesterday.

Earlier, he had said that the ministry knew of the disappointment of sports associations after several sports were dropped from the 20th Sukma Games.

“I would like to apologise on behalf of my ministry and the National Sports Council for our inability to promote Sukma heavily.

“From now on, there will be more publicity and I believe the public will tune in,” he said. – Bernama, September 16, 2022.