FROM this Thursday, bread producer Gardenia will increase the prices of its products for the second time in less than a year. 

In a statement shared on its social media account, the company said this was due to the impact of inflation on raw materials. 

The last time the popular bread maker marked up prices of its products was back in December last year.

“From September 1, Gardenia Original Classic 400g will cost RM3 (up 20 sen), Original Classic Jumbo 600g RM4.30 (up 30 sen), and Breakthru Wholewheat 400g RM4 (up 40 sen).

“Cream rolls bread – vanilla, butter sugar and salted caramel – will go up by 10 sen to RM1.10 each while the Toast ‘Em bread will see a 50 sen hike to RM5.50,” the company said. 

On its Facebook page, Gardenia said the increase in freight charges over the past two years had a bearing on the overall price hike.

“This is our last resort after having tried our best through other ways to maintain our efficiency and the quality of our products.

“Looking at the situation, we have no other choice but to revise our prices for affected products,” the company said in a reply to a customer. – August 28, 2022.