CONTENT creators and social media influencers should exercise caution before posting any content to be consumed by their followers on social media. 

Kedah Crown Prince Tengku Sarafudin Badlishah Sultan Sallehuddin said the rise of social media has led to new scenarios and challenges in efforts to foster the spirit of unity among the people. 

He said unverified and defamatory news could lead to frictions that could affect the people’s well-being and cause tensions. 

“Do not create content with facts that are not authentic and defamatory in nature because divisions among the people will affect all quarters,” he said when delivering a speech to congratulate and express loyalty at the investiture ceremony held in conjunction with the 80th birthday celebration of Kedah’s Sultan Sallehuddin Sultan Badlishah at Istana Anak Bukit in Alor Star today. 

Tengku Sarafudin Badlishah said shared content can entertain and expand viewers’ knowledge, but it can also be harmful if the content is full of unverified information aimed at disrupting peace among the public.

He also reminded the people to uphold the values of togetherness and understanding to preserve racial unity in the country, especially in Kedah. 

Discord and quarrels must be avoided to prevent splits in the face of deliberate attempts made by certain quarters to cause rifts among the people by playing up racial issues, he added. 

“We need to deflect all these threats intelligently so that racial harmony continues to be preserved and the state of Kedah continues to be a blessed land that guarantees peace for all,” he said. – Bernama, June 19, 2022.