RADIO is an important medium in helping fulfill the government’s agenda to promote unity between the communities in the country, says deputy minister of Communications and Multimedia Zahidi Zainul Abidin.

He said unity was one of the areas the government was paying attention to and the message was often conveyed through advertisements over the radio and television.

“Nowadays elements of unity must be present in advertisements and apart from radio, television also plays an important role.”

“However, we cannot deny that radio stations play an important role in creating unity and conveying government messages,” he said during the Special Programme: World Radio Day which was broadcast on RTM’s Radio Klasik today.

As such, he hoped that all broadcasters, especially those who work in radio, would remain dedicated and focused in conveying information for the benefit of the people.

World Radio Day is celebrated on Feb 13 each year.

This year’s celebration, themed ‘Radio and Confidence’, is focused on three sub-themes, namely trust in radio journalism; trust and accessibility and trust and viability of radio stations. – Bernama, February 13, 2022.