Google agrees UK competition, privacy pledge on online ads

Google says it will ‘apply the (UK) commitments globally’, which the company adds provides a roadmap for privacy and competition concerns. – EPA pic, February 11, 2022.

THE UK said it had accepted changes proposed by US tech giant Google today to address competition and customer privacy concerns linked to online advertising.

“The commitments we have obtained from Google will promote competition, help to protect the ability of online publishers to raise money through advertising and safeguard users’ privacy,” the Competition and Markets Authority (CMA) regulator said in a statement.

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