How Umno is wooing disillusioned millennials


Sheridan Mahavera

Umno is aware that it needs the support of the 1.85 million millennials registered to vote if it is to retain power. – The Malaysian Insight pic by Nazir Sufari, December 7, 2017.

BUSKERS who engage in political discourse instead of singing in the streets. Party activists who campaign without the party logo. These are but two of the tools Umno is deploying to secure the elusive millennial vote.

Some 4.1 million unregistered voters, most of whom are about 21 years of age, will give the critical edge in the 14th general election to the political party that manages to win their trust.


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