Korean culture’s enduring appeal in Malaysia

Nabihah Hamid Mastura Malak

Diners in one of Kuala Lumpur’s many Korean restaurants. Korean cuisine has become wildly popular Malaysia’s major urban centres. – The Malaysian Insight pic by Afif Abd Halim, January 5, 2020.

THE popularity of Korean culture in Malaysia has gone beyond K-pop to include its cuisine and fashion over the last few years.

The Malaysian Insight found that the number of Korean restaurants, as well as K-pop-styled boutiques and salons, has been increasing.

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