Young, tech-savvy Muslimah a consumer group to watch

Looi Sue-Chern

YOUNG Muslim women in Southeast Asia are coming into focus for marketers as an influential group in style, fashion, travel, tech-savviness and entrepreneurship while remaining religiously observant, a survey by J. Walter Thompson (JWT) Intelligence has found.

Religion remains the top priority for Muslim women in Malaysia and Indonesia, even as they become increasingly cosmopolitan in outlook, said the survey The New Muslimah: Southeast Asia Focus, which was conducted in August among 500 women in each country.

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