ADVERTORIAL

Digital transformation has completely revolutionized marketing and advertising in Malaysia, bringing about exciting changes. One of the most notable transformations is the rise of influencer and social media marketing techniques, which have gained immense popularity. In fact, it wouldn’t be an exaggeration to say that influencer marketing has become the go-to method for impactful advertising in Malaysia.

What makes influencer and social media marketing in Malaysia so unique and different? Well, when it comes to dominating social media platforms, Instagram and TikTok reign supreme in Malaysia, while YouTube holds a relatively smaller share. Trust us when we say that Malaysia boasts some of the largest and most creative influencers you’ll find in all of Asia.

Now, here’s the exciting part: with the right influencers and a well-crafted content strategy, influencer and social media marketing can deliver fantastic results for businesses operating in Malaysia. Not only can it significantly boost your brand awareness, but it can also enable you to sell directly to consumers online, opening up new avenues for success.

Let’s address the elephant in the room. Malaysia is a diverse country with multiple languages, cultures, and consumer habits. This diversity poses a challenge when it comes to creating a social media marketing strategy, especially for foreign businesses. Without the proper resources and localization, your marketing campaign runs the risk of being irrelevant and missing the mark.

That’s why it’s highly advantageous to partner with a local influencer and social media marketing agency. To make things even easier for you, we’ve compiled a list of the top 11 influencer and social media marketing agencies in Malaysia. So without further ado, let’s dive in and explore your potential partners for your next campaign!

1. AJ MARKETING

AJ Marketing stands out as the crème de la crème of influencer and social media marketing agencies in Malaysia. When it comes to managing influencer campaigns from start to finish, they’ve got it down to a science. But that’s not all! They even have a cool blog that dishes out the latest social media trends and insider info on top influencers in Malaysia, and guess what? It’s absolutely free!

With a whopping network of 7,000 influencers, AJ Marketing knows their stuff. They’re all about conquering three major social media platforms: YouTube, TikTok, and Instagram. Their creators are masters of all trades, covering everything from gaming and technology to beauty, fashion, travel, lifestyle, and even food!

But wait, there’s more! AJ Marketing isn’t limited to just influencer marketing. They’ve got your back when it comes to marketing strategy, SEO, social media advertising, PR, digital billboards, and even celebrity licensing. They’ve got a fantastic local team in Malaysia, plus offices and talented teams in Singapore, Indonesia, Thailand, Vietnam, Taiwan, Japan, India, Philippines, and Korea. They’re your one-stop solution for all your marketing needs in Asia.

Don’t just take our word for it. AJ Marketing has worked with big-name brands like BMW (MINI), Bytedance (TikTok), AMD, Alibaba Group, and many more. They’ve got the track record and the expertise to take your brand to new heights. So why wait? Get in touch with AJ Marketing today and let them work their magic for you!

2. VMLY&R

Step into the vibrant world of VMLY&R, where brands burst into life through the sheer power of human connection. They’re masters at blending creativity, technology, and culture to forge brands that truly resonate. With a global presence spanning over 100 locations and a team of more than 13,000 brilliant minds, from the bustling streets of Malaysia to the sun-soaked shores of Sydney, they fearlessly tackle any challenge that comes their way.

At VMLY&R, they understand the significance of local insights and cultural understanding in forging meaningful connections between consumers and brands. They believe that true brand magic happens when you connect with people on a local level. With their boutique-like credibility and agility, bolstered by their extensive global network, clients reap the benefits of their expertise no matter where they’re based.

3. Team Lewis

Introducing Team Lewis, the digital marketing wizards who know how to make your brand shine in the ever-evolving social media landscape. When it comes to social media services, they’re the masters of crafting engaging campaigns that captivate and inspire. Whether you’re struggling with brand awareness or seeking to redefine perceptions and drive meaningful engagement, their social media management services are tailor-made for success.

They kick things off with in-depth research and analysis, uncovering unique opportunities to deploy a scroll-stopping social media strategy that leaves your audience wanting more. With their expertise in audience intelligence and social strategies, they’ll weave creative stories that take your brand’s presence to new heights. But that’s not all! Team Lewis also has your back when it comes to public relations, influencer marketing, ABM, content marketing, and creative solutions that will leave your competitors in awe.

4. BCW Global

Introducing BCW Global, the unconventional communications agency that goes beyond the ordinary to make a lasting impact. They don’t just deliver results; they inspire change, shape culture, and forge new career paths worldwide.

BCW understands the transformative power of creativity. By combining deep insights, ingenious thinking, data-driven strategies, and cutting-edge technology, they craft remarkable ideas that spur action, infuse purpose, and propel their clients forward.

With a vast presence spanning Africa, Asia Pacific, Europe, Latin America, MENA, and North America, BCW is poised to meet your needs wherever you are.

As your strategic partner, BCW offers bespoke solutions across disciplines, from brand marketing and corporate reputation to financial communications, government relations, influencer advocacy, crisis management, corporate public affairs, and purpose-driven initiatives.

5. Sevenfault

Enter the captivating world of Sevenvault, the content and influencer marketing wizards hailing from Malaysia. Their mission? To harness the immense power of content and influencers, propelling brands to new heights and fueling business growth like never before. Brace yourself for an array of extraordinary influencer marketing services, including masterful campaign ideation, seamless management, PR outreach that leaves a lasting impact, awe-inspiring content creation, and immersive events and workshops that take your brand to the next level.

With a network boasting over 5,000 influential personalities, Sevenvault’s reach spans an astonishing 750 million. They’ve successfully executed over 1,000 projects, collaborating with esteemed clients across diverse industries, from Nivea and HSBC to Shopee and beyond.

During the challenging Covid-19 period in Malaysia, Sevenvault joined forces with Sugar and I to spread sweetness and delight. Together, they sent out delectable dessert boxes to influencers, generating a buzz that amplified brand awareness for both companies through captivating Instagram story mentions. This sensational collaboration resulted in an impressive media reach of over 20 million, proving the undeniable power of influencers in today’s digital landscape.

6. Ittify

Welcome to the vibrant world of Ittify, the go-to platform for Malaysian micro-influencers. Here’s the inside scoop: brands can effortlessly submit their campaign briefs and sit back as a wave of talented influencers send in their proposals to participate. It’s like a playground of creative possibilities! Once the proposals start flowing in, brands have the power to review and handpick the perfect influencers to bring their campaigns to life. And guess what? If you need some extra guidance or expert advice, the Ittify team is just a click away, ready to offer top-notch campaign consultancy.

But that’s not all! Ittify boasts an impressive database of over 6,000 influencers. They’ve teamed up with renowned brands from various industries, including the likes of Shiseido, KFC, and Shopee, creating impactful collaborations that leave a lasting impression. So, whether you’re a brand seeking the perfect influencer match or an influencer looking to shine, Ittify is the dynamic platform where connections and creativity thrive.

7. Nuffnang 

Get ready to embark on a thrilling journey through the vibrant realm of Nuffnang, the influencer and content marketing powerhouse right in Malaysia. They’re your go-to agency for all things influencer-related, offering a diverse network that spans from incredible micro-influencers to beloved local celebrities. With their expert touch, they’ll connect your brand with influencers who can truly make waves and leave a lasting impact.

BNuffnang takes content production to the next level with their exceptional services. Whether it’s crafting captivating videos, producing sponsored blog posts, or seamlessly integrating native advertisements, they’ve got the creative prowess to elevate your brand.

When it comes to collaborations, Nuffnang has worked their magic with big-name brands including Unilever, Huawei, and Shopee. These remarkable partnerships have solidified Nuffnang’s reputation as the go-to agency for top-tier campaigns that captivate audiences.

8. SushiVid

Prepare to be blown away by SushiVid, the influencer management platform that’s taking Malaysia and beyond by storm. They’ve got you covered in Malaysia, Indonesia, Singapore, Philippines, and even China – talk about reach! With a diverse array of services, including exciting events and influencer marketing on Instagram, TikTok, Facebook, and Livestream, SushiVid is your one-stop destination for all things influencer-related.

Their excellence hasn’t gone unnoticed either. In fact, they were crowned the prestigious 2019 Agency of The Year by none other than Marketing + Advertising Magazine. Impressive, right? With a vast network of 17,000 influencers spanning various tiers, platforms, and sectors, SushiVid has the perfect match for every brand.

Just picture this: Lazada joining forces with SushiVid to launch a mind-blowing influencer marketing campaign for their highly anticipated annual 11.11 sales. The goal was crystal clear – generate awareness and drive sales. With a whopping 65 influencers producing captivating TikTok content, the campaign achieved an incredible reach of 5.8 million. Now that’s what we call a success story!

9. BigCast

Step into the dynamic world of Big Cast, the Malaysian influencer marketing platform that’s revolutionizing the way brands connect with creators. Their visionary goal? To create meaningful connections between brands and influencers across diverse tiers, industries, and platforms. With Big Cast’s innovative platform, brands have the power to search for influencers based on specific criteria like follower size, industry, language, and more. It’s like a treasure trove of creative opportunities just waiting to be explored.

But that’s not all! Brands can effortlessly insert campaign briefs and budgets or reach out to the Big Cast team for a personalized campaign consultation. With their expertise and industry insights, they’ll help you navigate the influencer marketing landscape like a pro.

10. Rexer

Enter the exciting world of Rexer, the groundbreaking social media marketing agency that’s redefining the landscape in Malaysia. Since their establishment in 2017, Rexer has established an extensive network, connecting with over a thousand micro-influencers across a range of industries and platforms. Powered by a real-time database, a wide selection, and personalized campaign assistance, Rexer is your ultimate partner in crafting the perfect micro-influencer campaign strategy.

Their portfolio speaks volumes, having collaborated with esteemed brands such as Sharp, Julie’s Biscuits, Indomie, and more. Their exceptional work has earned them recognition as a finalist in Marketing-Interactive’s PR Awards 2021, showcasing their prowess in the Best of Niche/Micro Influencers category.

11. MYSense

Dive into the innovative world of MYSense, the game-changing digital and influencer marketing agency that’s redefining the scene in Malaysia. With a robust network database of 1000 influencers, they’re the go-to experts for exceptional influencer management services.

From captivating brand activations and event attendance to powerful product/service testimonies and impactful brand awareness campaigns, MYSense has got it all covered.

With an impressive track record of collaborations with renowned brands like Vanilla Crepe and Wagyu Ninja, MYSense’s campaigns have reached an astounding total of over 70 thousand people.

Conclusion

Malaysia has one of the highest social media penetration rates in South East Asia. Malaysian influencers are creative and diverse. It makes Influencer and social media marketing in Malaysia a popular choice for brands.

Malaysia offers many influencers in many tiers, industries, and platforms. Choosing the right influencer for your campaign can be challenging. Therefore, partnering with a local influencer marketing agency can help you minimize the challenge. An expert agency can also help your brand to create the most localized influencer marketing campaign.

We hope this list of influencer and social media marketing agencies in Malaysia can help you find the right agency for your brand needs. – Updated, June 12, 2023.