‘Keluarga Malaysia’ sounds nice but short on substance, say analysts

Chan Kok Leong A. Samad Said

Prime Minister Ismail Sabri Yaakob's sloganeering has failed to win hearts, observers say. – The Malaysian Insight file pic, January 14, 2022.

SINCE Dr Mahathir Mohamad’s Vision 2020 during his first tenure in office (1981-2003), every prime minister has tried to push a unique slogan to win public favour.

But slogans have remained just that owing to scandals that overshadowed their promises or their inability to give meaning to the words.

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