Swap instead of ‘buy-and-throw’ clothes to save planet


Aminah Farid

The Swap Project founder Jayda Chong says starting the platform helped her realise the damage caused by fast fashion and the importance of sustainable living. – Pic courtesy of Jayda Chong, December 12, 2021.

WHAT started out as two friends exchanging clothes because one had too many, is now The Swap Project, a platform for people to swap their pre-loved clothes with others.

Founder Jayda Chong conceived the idea in 2018, as a way to prevent unused clothes from ending up in landfills.


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