Red meat sales drop in supermarket after fake halal meat scandal


Ravin Palanisamy

Sales of beef in supermarket are slower after the media reports about a Johor-based syndicate importing non-halal meat and repacking it as halal. – AFP pic, January 6, 2021.

AT least one large supermarket chain has seen a drop in sales of red meat after the expose on fake halal meat imports.

Aeon Retail Malaysia chief human resource officer and corporate communications director Dr Kasuma Satria said the franchise’s sales of red meat dropped by 40% after media reports exposed the existence of a syndicate, which has been importing meat from non-halal-certified slaughterhouses in several countries to repackage it for sale in Malaysia with fake halal logos.


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