Malacca enlists Shopee, Lazada to sell tourism products online


MALACCA tourism products are expected to go on sale on the Lazada and Shopee online shopping platforms, the state assembly was told today.

State Tourism, Heritage and Culture Committee chairman Muhamad Jailani Khamis said the initiative is expected to raise revenue of tourism operators and expand the market in the future.

“The Malacca office of the Tourism, Arts and Culture Ministry and the Malacca Tourism Promotion Division brought in representatives from Lazada and Shopee about 10 days ago to brief them on this.

“It involved about 70 tourism players and they were provided information on how to register their products on the two platforms,” he said in reply to Amiruddin Yusof (BN-Ayer Limau) on the state’s efforts to draw in domestic and foreign tourists.

Jailani, however, did not state products or services that will be advertised on the two platforms.

Jailani said the move was also in line with future business trends whereby online shopping was gaining popularity across all age levels.

To another supplementary question from Adly Zahari (PH-Bukit Katil) on profit margins utilising this method as the products were expected cost more, he said the state government was aware of this but it was the latest medium in the business world.

“We cannot stop technological advances and we take seriously that there is no profiteering but the process of registering the products on this platform depends on the agreement between the operator and the party handling the sale.” – Bernama, December 9, 2020.


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