ROYAL Pahang Durian Group (RPDG) deputy chairman Albert Chang Si Fock said it has signed four agreements with strategic partners to spearhead the business-to-consumer (B2C) market of its durian in China as well as elevate the standard of sustainable farming in Malaysia.

He said the group inked an agreement with Chyau Fwu Land Holdings Co Ltd (CFLH) of Parkview Group to establish an operating subsidiary to retail and distribute frozen durians in the China market, bringing both parties’ direct B2C-focused business model closer to fruition.

“It has always been RPDG’s ambition to establish a consistent, quality, optimised cost performance supply for the China.

“As such, a B2Cmodel is required for price stability and sustainability,” he said at the signing ceremony in Kuala Lumpur today.

RPDG and CFLH also inked an agreement with JD.com, one of China’s largest e-tailers and e-commerce platform operators, allowing RPDG-produced durian to be made available on its e-commerce platform.

Another agreement was signed between RPDG and China’s SF Express to ensure robust and systematic deliveries to China.

Subsequently, RPDG also entered into a research collaboration agreement with Universiti Malaya (UM) to increase production.

“We are looking at the potential value of the durian market in China of RMB130 billion (RM84.02 billion) by 2026.

“We are aware of the challenges and opportunities stand by our commitment collaborating closely with all parties along the supply chain in building the reputation of Raub’s Musang King durians in China,” Chang said. – Bernama, November 18, 2023.