Dear Readers
The Malaysian Insight is stopping publication from next week because we have missed a major milestone in starting a paywall, and page views traffic has not reached the targeted critical mass.
Dear Readers
The Malaysian Insight is stopping publication from next week because we have missed a major milestone in starting a paywall, and page views traffic has not reached the targeted critical mass.
Effective July 2018, access to full reports will only be available with a subscription. Sign-up now and enjoy one (1) week free access!
Comments
Posted 5 years ago by Raveendran Nair
Posted 5 years ago by Awang Top
Posted 5 years ago by Ramamurthi ram
Posted 5 years ago by Mitch Gelber
Posted 5 years ago by Mohanarajan murugeson
Posted 5 years ago by Matt H
Posted 5 years ago by Tanahair Ku
Posted 5 years ago by Anak Kampung
We need you to keep going to save our country.
Posted 5 years ago by Noureddine Kassem
Posted 5 years ago by Arun Paul
Posted 5 years ago by Nehru Sathiamoorthy
Posted 5 years ago by Antares Maitreya
Posted 5 years ago by Rajah Murugaiah
Posted 5 years ago by Nazrul Imran
Posted 5 years ago by Jonathan L
OK! It appears that you hoped to make money from a paywall - i.e. paid subscriptions to access your content, much like your competitor Malaysiakini does but is subscription revenue enough to cover Malaysiakini's costs and will it be enough to cover The Malaysian Inisght's costs, had you gone ahead with it?
As for online advertising revenue, Sarawakian blogger Kenny Sia who was earning around RM15,000 per month from advertisements on his lifestyle blog at http://www.kennysia.com/ back around 2007 or 2008, told me that he avoids overtly politically inclined content on his site since it drives away advertisers who fear it could lead to those politically inclined the other way from buying their products and services advertised.
Well, Kenny's lifestyle blog at http://www.kennysia.com/ is still going strong today - around 10 years later.
More recently, there was a hue and cry by creators of radical politically inclined or controversial videos against You Tube's moves to demonetise their videos - i.e. stop putting advertisements on their videos which in turn denied these content creator a share of advertising revenue.
This was all because many advertisers objected to their products and services advertised being associated with videos of such radical or controversial nature as it would put off some segments of their target market.
According to The Malay Mail online, The Malaysian Insight key focus areas are "politics, followed by civil society movements, issues of race and religion, and domestic economy" - all of which are controversial issues, which I'm sure most advertisers, apart from a handful, would avoid advertising on like the plague.
http://www.themalaymailonline.com/malaysia/article/news-portal-the-malaysian-insight-suspends-publication-cites-financial-reas
If what your rival, The Malay Mail writes above, can be taken at face face value, an online publication such as TMI will require a rich sugar daddy willing to pump in money to keep the publication afloat despite continued losses, either for idealistic reasons or to serve the political ambitions of some parties, factions or individuals.
Of course a time may come when the sugar daddy decides that a publication has served its political purpose or has failed to do so, and he pulls the plug on it.
On the other hand, why not accept crowdfunding or go ahead with your paywall and see how it pans out.
Posted 5 years ago by IT Scheiss
Posted 5 years ago by L.B. Saw
"Honestly, Apandi, it sends chills down my spine knowing that your wife, Puan Sri Faridah Begum, may have been paid millions upon millions by Kuok to publish material deemed insidiously subversive against UMNO and the Government of Malaysia (GoM). Apparently, she’s getting this accomplished via The Malaysian Insight (Insight), a fake news portal currently being run by her own brother, Jahabar Sadiq. Now, it isn’t really that important to me if these allegations are true or not."
https://www.thethirdforce.net/dear-apandi-im-really-terrified-i-dont-feel-safe-anymore-with-you-in-office/
Posted 5 years ago by IT Scheiss
Posted 5 years ago by Lee Lee
Like my blog IT Scheiss http://itsheiss.blogspot.my/ has been going strong since 2012. It costs me nothing but my time and the cost of the electricity to run my PC and a proportion of my monthly Internet access fees. For me, IT Scheiss is just a hobby from which I expect to make no money.
I don't know how much it was costing to run The Malaysian Insight but its predecessor, The Malaysian Insider was costing the EDGE Media Group RM500,000 per month on average in its last 20 months of operation, which is like buying an RM500,000 apartment every month or a total of 20 apartments in 20 months.
Posted 5 years ago by IT Scheiss
Posted 5 years ago by Lee Lee
As if pro-BN website don't have their fair share of Sugar Daddies funding them.
Delete your blog!
Posted 5 years ago by Nice Frog
"TEMG has incurred losses of around RM10 million in the 20 months since we acquired TMI in June, 2014 and we are no longer in a position to keep it going."
"http://www.theedgemarkets.com/article/ho-kay-tat-malaysian-insider-tmi-cease-operations"
Ho also said, "We will be letting go of all the 59 TMI staff and they will receive a severance package as required by law."
I do not know ho much TMI staff were being paid on average but if anyone knows, multiply the figure by 59 to know total staff costs alone.
Assuming they were being paid RM3,000 per month on average, 59 staff would work out at RM177,000 per month in staff costs, which leaves RM323,000 on operational and other expenses.
Well Jahabar can confirm whether Ho was right or not about TMI losing RM10 in 20 months.
Posted 5 years ago by IT Scheiss
Online and digital publications or online and digital editions of publications rarely earn enough advertising revenue to sustain themselves, which when coupled with declining print advertising revenue, points to the end of journalism as viable paying career which one can rely on for an income one can live on.
How many online only publications have already closed shop. The Nut Graph, Fz, The Heat, The Malaysian Insider, now possibly The Malaysian Insight and the grapevine says that next could be The Malay Mail.
This is my first IT.Scheiss blog post in March 2012
http://itsheiss.blogspot.my/2012/03/online-ad-revenue-not-making-up-for.html
And these are the subsequent ones
http://itsheiss.blogspot.my/2014/06/us-newspaper-ad-revenue-continues-to.html
http://itsheiss.blogspot.my/2014/07/mobile-advertising-market-soars-but-do.html
http://itsheiss.blogspot.my/2015/03/more-on-slow-but-steady-decline-of.html
http://itsheiss.blogspot.my/2016/01/edge-downsizing-tmi-for-sale-kinibiz-to.html
http://itsheiss.blogspot.my/2016/03/so-thats-it-malaysian-insider-finally.html
http://itsheiss.blogspot.my/2016/12/another-one-bites-dust.html
http://itsheiss.blogspot.my/2017/06/new-york-times-retrenching-staff.html
http://itsheiss.blogspot.my/2017/10/free-malaysia-today-seems-to-think-that.html
http://itsheiss.blogspot.my/2017/10/media-content-everywhere-but-wheres.html
Paywall may be the salvation of news media
http://itsheiss.blogspot.my/2018/01/a-paywall-may-be-slavation-of-news-media.html
http://itsheiss.blogspot.my/2018/02/focus-malaysia-acquired-two-thirds-of.html
Print newspapers (with online and digital editions) are also suffering.
For example STAR Media Group made an RM155,149 loss after tax in its foruth quarter 2017, its first quarterly loss since its forth quarter 2006
http://www.malaysiastock.biz/Corporate-Infomation.aspx?securityCode=6084
Media Prima has been loss making since earlier
http://www.malaysiastock.biz/Corporate-Infomation.aspx?securityCode=4502
And Berjaya Media Group since even earlier
http://www.malaysiastock.biz/Corporate-Infomation.aspx?securityCode=6025
Moving from print to online and digital won't save these guys, since from the experience in the U.S., for every U.S.$ 8 to 10 drop in print advertising revenue, there has only been a gain of U.S.$1 in online or digital ad revenue.
Also, Google and Facebook are drawing away much online and digital advertising expenditure (ADEX), not surprisingly, since most advertisers want the widest exposure for their advertising dollar.
I have described this in greater detail in some of my blogs above.
Posted 5 years ago by IT Scheiss
Posted 5 years ago by Christine Hendroff
We all know pro-BN websites/blogs need BN Sugar Daddy funds to run it.
How can a website like Breitbart able to run going against the likes of CNN to give amazing coverage of the US election? I'm sure you guys can do it.
Posted 5 years ago by Nice Frog
We all know pro-BN websites/blogs need BN Sugar Daddy funds to run it.
How can a website like Breitbart able to run going against the likes of CNN to give amazing coverage of the US election? I'm sure you guys can do it.
Posted 5 years ago by Nice Frog
A thought crossed my mind as to whether this announcement on Friday 23 March 2018, of the suspension of TMI's operations "from next week" is and early April Fool's joke.
This Sunday 25 March 2018 already is next week and new articles are still appearing on TMI. So either your content management system is clearing out its queued articles, your "next week" begins on Monday 26 March 2018 or this is an April Fools' joke to gauge readers' reactions.
Posted 5 years ago by IT Scheiss
Posted 5 years ago by Shaji Raj