Pet influencers on the rise in Singapore


Dog owner Carrie Er petting Piper, one of her white terriers, at her home in Singapore. A pair of fluffy white terriers are among a growing number of pet influencers on social media in Singapore, a trend fuelled by a rise in online shopping and pet ownership during the Covid-19 coronavirus pandemic. – AFP pic, September 15, 2021.

TWO fluffy white terriers wearing neckerchiefs pant quietly as their owner waves a treat and snaps a photo for the dogs’ tens of thousands of Instagram followers.

They are among a growing number of pet influencers on social media in Singapore, a trend fuelled by a rise in online shopping and pet ownership during the coronavirus pandemic.


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