Taiwan celebrity loses China endorsements in Olympic row


Taiwanese entertainer Dee Hsu, who has a huge following in China, has lost several endorsement deals with Chinese brands in recent days after she called the Tokyo Olympic men’s doubles badminton gold medallists ‘national athletes’ on Instagram. – Facebook pic, August 3, 2021.

TAIWAN’S defeat of China in the Olympic men’s doubles badminton final has reignited nationalist anger on the mainland, sparking boycott calls and resulting in one celebrity losing a string of endorsements from a tea-maker to a sex-toy manufacturer.

Tokyo has been Taiwan’s best Olympics to date with two golds, four silvers and four bronze. One of those golds came on Saturday when Lee Yang and Wang Chi-lin beat China’s Li Junhui and Liu Yuchen to claim the island’s first Olympic badminton title.


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