Star Wars actor quits Jo Malone over Chinese ad

A Jo Malone commercial featuring British actor John Boyega was reshot for the Chinese market using the actor Liu Haoran. – EPA pic, September 15, 2020.

BRITISH actor John Boyega today said he had stepped down as brand ambassador for fragrance company Jo Malone, after he was replaced in an aftershave advertising campaign in China.

“I have decided to step down as Jo Malone’s global ambassador,” Boyega, best known for playing stormtrooper Finn in the Star Wars sequels, wrote on his Twitter account.

Effective July 2018, access to full reports will only be available with a subscription. Sign-up now and enjoy one (1) week free access!

Subscribe Now!

Sign up or sign in here to comment.