Time for Penang to pick hi-end visitors over mass tourism


Looi Sue-Chern

Speakers during a talk at the BE @ Penang 2017 conference at the Spice convention centre today. Tourism industry players and analysts say Penang must begin prioritising high-end tourism over mass tourism, which could potentially lead to the destruction of its heritage and identity. – The Malaysian Insight pic by Kamal Ariffin, December 8, 2017.

INTERNATIONAL events organisers have said that Penang must begin prioritising targeted and high-end tourism over mass tourism, which could potentially lead to the destruction of its heritage and identity.

Known as one of the region’s top tourist spots, Penang has recently set its sights on branching out to build a name for itself as a destination for business events – MICE (meetings, incentives, conventions and exhibitions).


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