Drink is non-alcoholic, but still non-Halal, says Heineken

Updated 4 years ago · Published on 14 Jul 2019 3:43PM · 5 Comments

Bottles of Heineken 0.0 beer at its production line in Den Bosch, The Netherlands in 2017. – EPA pic, July 14, 2019.

HEINEKEN Malaysia Bhd has given its assurance that its new alcohol-free beverage is not marketed to Muslims and that it has made efforts to clearly mark the product as non-Halal. 

In a statement dated yesterday, the brewer said the Heineken 0.0 drink would be available only at non-Halal zones of supermarkets and convenience stores, with signs clearly indicating that the drink is only for non-Muslims, aged 21 and above.

Heineken Malaysia said it introduced the beverage to cater to non-Muslim consumers who enjoy the taste of beer, but not the effects of alchohol. 

The company said it also wanted to cater to beer drinkers who wanted to control their alcohol consumption.

Heineken Malaysia said the “Now You Can” slogan used to market the new beverage refers to the new opportunities for non-Muslims to enjoy a beer, “including at lunch, during work meetings, after the gym, and when one needs to drive.”

The company gave an assurance that all of its marketing materials clearly indicate that its products are for non-Muslims above 21. – July 14, 2019.

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Comments

  • If it is non alcoholic then it should be ok for Muslims to consume I believe.

    Posted 4 years ago by Luke Skywalker · Reply

    • Even if not, I say it's OK for them to consume it if they wish. No need to pretend piety

      Posted 4 years ago by Watchdog Watchdog · Reply

  • alamak. now, even non alcoholic beer also can confuse the muslim?

    Posted 4 years ago by . . · Reply

  • Take it like tapai lah

    Posted 4 years ago by Tanahair Ku · Reply

  • Good clarification

    Posted 4 years ago by Lan Lan · Reply